The South loves a monogram and it loves one on everything. Once reserved for fine linens, stationery and silver, they are ubiquitous below the Mason-Dixon line. I’m beginning to wonder if the police ticket women whose SUV’s aren’t sporting a vinyl decal of their initials in a pink scrolly font. From golf club covers to baseball caps, nothing is safe.
A quick Google search revealed that Etsy shops specializing in monogrammed items do the vast majority of their business with those from the South. Why?
Union soldiers raided Confederate family treasures during the Civil War. Some are still tracking down art and china. Was it a cultural response? Monograms do make it easier to identify heirlooms. But is a beer koozie worth it? I haven’t run this theory by a historian.
Or, should we chalk it up to Southern pride. Monogramming is an extra step and expense. That makes it a little luxurious, doesn’t it? The adorned item is elevated beyond the ordinary – the common. With our initials, it’s suddenly personal and meaningful. I like that idea.
I stopped by The Scratch Pad in Mount Pleasant to order my monogrammed notecards. I also had a bow-tie (that’s a whole other post) monogrammed for my hubby at Mark and Graham. Next stop is Lands’ End for a tote and beach towels.
Initially, (bad pun) I had reservations but clearly I’ve embraced monograms.